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“Selling” Classical Music – Ad Bloopers
Classical music has a bad rap. Despite current research that indicates music education enhances all learning, reverses the effects of poverty and dementia, and encourages empathy, publicity departments seem to think they must exert themselves to market classical music. Their
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Satisfaction Guaranteed or Your Money Back
Just about every product on sale in a modern supermarket offers consumers a money back guarantee. The concept is not new. It originated with the 18th-century entrepreneur Josiah Wedgewood as a marketing strategy to shift more goods. Since then, the
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Snuggling at the Piano
I was at a concert the other evening where the opening work was Schubert’s Fantasia for Piano 4-hands. Two pianists, sitting side by side, at one piano performed one of Schubert’s greatest pieces. The two pianists angled their benches carefully
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The dangers of having a (critical) mind!
Aren’t you just sick and tired of lazy and unimaginative programming justified by the eternal excuse, “I am just giving my audience what they want to hear!”
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The Beauty of the English String Sound
We forget how much the English contributed to the beauty of orchestral music through their lush pastoral string writing. And the Bridge is Love, a new recording by the English Chamber Orchestra led by Julian Lloyd-Webber, brings all of this
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Commissioning Atrocities
The Kronos Quartet is famous for commissioning works that cover the widest possible range of musical and experimental genres. The founder David Harrington once explained, “I’ve always wanted the string quartet to be vital, and energetic, and alive, and cool,
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A Key to the Brahms Sound
J. B. Streicher & Sohn No. 8105
Buying a piano for home use is a highly personal choice. It depends on a number of variables, including instrument style, brand, color and shape. Generally speaking, however, we look for instruments within a certain budget range, and one that
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A Fresh Perspective into Ensemble Playing
The Guggenheim Museum Bilbao recently presented a nine-screen multi-channel video installation by the young Icelandic performance artist Ragnar Kjartansson, who is known for featuring music in his works. Bliss, his 12-hour work starring a live performance of a scene from
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