This is all part of a massive consumer research initiative happening at EMI, with the latest pieces recently revealed at SXSW. On the discovery front, the research shows that despite hundreds of digital discovery options and hundreds of millions invested in ‘disruptive’ startups, music discovery is mostly happening on traditional radio, traditional TV, and through word-of-mouth.
(sample size 16,000)
Paul Resnikoff (Digital Music News) / March 26, 2013
Weblink : http://www.digitalmusicnews.com/
Photo credit : http://www.digitalmusicnews.com/