This Is How Actual Consumers Actually Discover Music…

This is all part of a massive consumer research initiative happening at EMI, with the latest pieces recently revealed at SXSW. On the discovery front, the research shows that despite hundreds of digital discovery options and hundreds of millions invested in ‘disruptive’ startups, music discovery is mostly happening on traditional radio, traditional TV, and through word-of-mouth.

(sample size 16,000)

Paul Resnikoff (Digital Music News) / March 26, 2013

Weblink :
Photo credit :

More Press

Leave a Comment

All fields are required. Your email address will not be published.