What could you possibly have to learn from a houseplant? DEA / G. Cigolini/De Agostini via Getty Images
The music sounds, at first, like it belongs in a power yoga studio: electronic and rhythmic, rising and falling like breaths. But then a higher pitch juts into the mix, and the strains of sound diverge, becoming faster-paced and a bit more like electronic dance music. The rise and swell fluctuates, not entirely predictable. The artists at work are, ostensibly, plants: a philodendron, two schefflera and a snake plant.
Plant music is coming to you, or rather, it’s there if you seek it out — and there are plenty of musicians these days waiting to be discovered. The indoor houseplant market is booming, especially among millennials. By one report, sales surged almost 50%, to $1.7 billion, between 2016 and 2019. Relatedly, there’s been a surge in “plantfluencers,” social media stars at the intersection of horticulture, wellness and Instagram, curating photos of minimalist jungles in well-lit living rooms. Full story.