
The pianist Lang Lang played a Steinway-designed piano during the filming of a music video in Beijing last February. Steinway has recruited celebrities like Mr. Lang for endorsements, which carry weight in the Chinese market. Credit: Adam Dean for The New York Times
There were whispers that the piano had come from far away, in Germany; that it could kill you in an instant if it rolled off the stage; that it had the power to turn even the sloppiest of scales into material primed for Carnegie Hall.
“It’s flawless, exquisite, with a special sound,” said Li Wei, the mother of an 11-year-old boy who had come to the theater to take part in the final round of the Steinway & Sons International Youth Piano Competition in China last winter. Full story.
Javier C. Hernandez (The New York Times) / July 9, 2016
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