Two new studies point to various ways music can influence our behavior.

When we speak of the power of music, we refer usually to the positive qualities: its ability to stimulate, motivate, or soothe our souls. But as advertisers know all too well, music can also be an effective tool for manipulating people into buying certain products, or even voting for certain political candidates.

Think you’re immune? Guess again: These effects generally work outside of our conscious awareness. Two recently published studies provide examples of music’s ability to influence us in potentially problematic ways. Full story.

Tom Jacobs (Pacific Standard) / September 1, 2015

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