The Art and Science of Being on Hold

BlondieNot content to let customers sit back and enjoy some light jazz, companies have turned hold music into a marketing exercise.

They say silence is golden. But when it comes to being kept on hold at the end of a phone line, not so much. In fact, in the world of on-hold music and messaging, “silence is the sound of a missed opportunity.” That’s the catchy line used by Mood Media, the world’s leading provider of on-hold and in-store messaging. Full story.

Damian Fowler (BBC) / August 20, 2018

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